{"id":638,"date":"2024-09-22T12:20:43","date_gmt":"2024-09-22T17:20:43","guid":{"rendered":"https:\/\/paoprod.com\/blog\/?p=638"},"modified":"2024-09-26T19:03:53","modified_gmt":"2024-09-27T00:03:53","slug":"valhalla-of-dallas","status":"publish","type":"post","link":"https:\/\/paoprod.com\/blog\/2024\/09\/22\/valhalla-of-dallas\/","title":{"rendered":"Valhalla of Dallas"},"content":{"rendered":"<style>\r\n\r\n@media screen and (max-width:599px) { \r\n.matchbox {display:none}\r\n\/* .matchbox-mobile {margin-left:auto; margin-right:auto; margin-top:1em; max-width:50%; clear:both} *\/\r\n.matchbox-mobile {text-align:center}\r\n}\r\n\r\n@media screen and (min-width:600px) {\r\n.matchbox {max-width:25%; margin-left:1em; margin-bottom:1em; float:right}\r\n.matchbox-mobile {display:none}\r\n}\r\n\r\n<\/style>\r\n\r\n<div class=\"ThisPost\">\r\n\r\n<img decoding=\"async\" class=\"matchbox\" src=\"\/images\/blog-images\/Valhalla-Motel\/Valhalla-Motel-001.jpg\" alt=\"Valhalla of Dallas matchbook cover\">\r\n\r\nAmong the local memorabilia I've collected have been a few matchbook covers.  Essentially an extinct means of advertising as of in the twenty-first century, vintage matchbooks can serve as an easy and inexpensive way to get a peek into the establishments and hangouts of the previous century.  In most cases, these places are now long gone, but once in a while you come across the rare business that's still operating today in some form.  One of these establishments is the old Valhalla of Dallas motel.  Once I'd gotten my hands on the matchbook cover and confirmed the motel's continued existence in 2024, I took a trip down to South Dallas for a look.\r\n\r\n<figure class=\"matchbox-mobile\">\r\n<img decoding=\"async\" src=\"\/images\/blog-images\/Valhalla-Motel\/Valhalla-Motel-001.jpg\" style=\"max-width:50%\" alt=\"Valhalla of Dallas matchbook cover\">\r\n<\/figure>\r\n\r\n<p>\r\nFrom what I've found researching historical newspaper archives and city directories, the Valhalla was constructed in 1952 off what was then (and technically still is today) U.S. Highway 77.  Located some six miles' driving distance from Downtown Dallas, the motel boasted a total of twenty* air-conditioned units and a swimming pool, and a total of 1.9 acres of land.  Electric heat and in-room telephones and televisions were among the advertised conveniences.  The long gone A. Harris shopping center, converted by the Dallas Independent School District into Nolan Estes Educational Plaza in 1978 and today the site of Maya Angelou High School, was situated behind the motel, adding yet another draw for travelers who opted to make the Valhalla their home for the night.  The overall picture painted is a rosy one of great accommodations and area conveniences.  But as demographics changed and money and investment began to leave the neighborhood, it appears that the complex, in keeping with the rest of the area, fell upon less prosperous times.  An early 1960s postcard depicts a nice, clean motel with the swimming pool being enjoyed by apparently relaxed and happy patrons.  It seems that even by then, the Valhalla was becoming a bit more of a seedier establishment.  \"It was a great motel for those of us who went to South Oak Cliff High School to have drinking parties on weekends.  It was cheap and no one asked questions,\" remembered one commenter on a 2011 Flickr posting.  \"It was called The Valhalla back then & was probably a \"no tell\" motel even back in the 60's,\" recalled another.  \r\n<\/p>\r\n\r\n<!--more-->\r\n\r\n\r\n<figure style=\"text-align:center; margin-bottom:2em\">\r\n<img decoding=\"async\" src=\"\/images\/blog-images\/Valhalla-Motel\/metapth806917_xl_00001153-1955-alt.jpg\" style=\"border:1px solid lightgray\" alt=\"Dallas City Directory, 1955\">\r\n<figcaption>\r\nAn early appearance in the Dallas city directory, 1955\r\n<\/figcaption>\r\n<\/figure>\r\n\r\n<p>\r\nBy the 1970s, the Valhalla had become the Interstate.  A 1971 Deed of Trust filed with the County Clerk's office lists the grantee as Interstate Motor Lodges, and want ads in the <i>Dallas Morning News<\/i> from July 1972 and April 1973 seek relief desk clerks for the renamed establishment.  A filing was made for a 1,107 square foot sign on the property, still standing as late as 2011 and which still advertised a room rate of $19 for a couple (a highly dubious asking price as of that late date).  The Interstate Motel was unfortunately the scene of more than one unfortunate happening over the years.  One of the first of these took place in 1969 before the name and ownership change, when three men armed with a revolver robbed the Valhalla of approximately $350, according to a contemporary <i>Dallas Morning News<\/i> account.  Another robbery occurred three months later, with the two perpetrators being sentenced the following year.  In 1973, a robbery of $300 took place at the Interstate, and in 1976 yet another perpetrator was arrested following a holdup of the motel and a subsequent automobile pursuit by police.\r\n<\/p>\r\n\r\n<figure style=\"margin-bottom:2em\">\r\n<img decoding=\"async\" src=\"\/images\/blog-images\/Valhalla-Motel\/Valhalla-Motel-002.jpg\" alt=\"1961 Valhalla of Dallas postcard\">\r\n<figcaption>\r\n1961 postcard advertising Valhalla of Dallas\r\n<\/figcaption>\r\n<\/figure>\r\n\r\n<figure style=\"margin-bottom:2em\">\r\n<img decoding=\"async\" src=\"\/images\/blog-images\/Valhalla-Motel\/Valhalla-Motel-002-back.jpg\" alt=\"1961 Valhalla of Dallas postcard, address side\">\r\n<figcaption style=\"font-style:italic\">\r\n\"...Philco air conditioning, telephones, efficiencies, and only Dallas motel with electric radiant heat throughout\"\r\n<\/figcaption>\r\n<\/figure>\r\n\r\n<p>\r\nToday the old motel still stands, operating now as the Yotel Inn after an earlier stint as the Oyo.  The $19 room rate advertisement has of course long since disappeared, and, as an interesting aside, the establishment appears to have retained the Valhalla's original phone number from all the way back in the 1950s, at least as recently as the Oyo.  Unfortunately, the reviews don't seem to be very good.  A quick perusal of online ratings suggests widespread dissatisfaction bolstered by often abysmal guest reviews.  An August 2024 ratings average on ChamberofCommerce.com produced an overall 2.9 stars out of 5.  A Tripadvisor average during the same time period produced an even more disappointing 1.5 out of 5 stars.  While some reviews are favorable, others are so negative that I'm hesitant to quote from them here.  The motel complex itself appears from the outside to have held up quite well, comparing favorably to many others I've seen across the U.S. and Canada.  Unfortunately, the surrounding area and history of violent crimes may give at least some would-be patrons pause.  A CBS News report three years ago identified a nearby apartment complex, only four miles west of the Yotel, as Dallas's top hot spot for violence in 2021.  And the motel was the scene of a shooting murder in August 2017.\r\n\r\n<figure>\r\n<img decoding=\"async\" src=\"\/images\/blog-images\/Valhalla-Motel\/8030.jpg\" alt-\"Yotel Inn, June 2024\">\r\n<figcaption>\r\nThe Yotel Inn in 2024\r\n<\/figcaption>\r\n<\/figure>\r\n\r\n<figure>\r\n<img decoding=\"async\" src=\"\/images\/blog-images\/Valhalla-Motel\/8025.jpg\" alt-\"Yotel Inn, June 2024\">\r\n<\/figure>\r\n\r\n<small>* A July 1957 advertisement appearing in the <i>Dallas Morning News<\/i> gives the number of units as twenty, while a more recent listing via OfficeSpace.com gives the current number of units as thirty.  It's possible the property was later renovated, or one of these two sources is incorrect.<\/small>\r\n\r\n<\/div>\r\n\r\n<div class=\"BlogFooter\">\r\n<hr>\r\nAll original material on this page is &copy; 2024 Peter Orozco.  All rights reserved.<br>\r\n<div style=\"font-size:90%; margin-bottom:1em\">\r\nMatchbook and postcard pictured are from my personal memorabilia collection.\r\n<\/div>\r\n\r\n<div style=\"font-size:90%; margin-top:1em\">\r\nSources:\r\n<ul style=\"padding:0; margin:0; list-style-type:none\">\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\nOfficial records search via dallas.tx.publicsearch.us.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Advertisement.\" <i>Dallas Morning News<\/i>, Final Edition ed., 4 July 1957, p. 8. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX\r\nNB-100F2D1204528155%25402436024-100F2D1285CBEB52%254025-100F2D14B88B93CE%2540Advertisement\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 13 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Advertisement.\" <i>Dallas Morning News<\/i>, Final Edition ed., 10 July 1972, p. 16. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX\r\nNB-0FCE51CD79B1D010%25402441509-0FCE51CED159C898%254059-0FCE51D4DDDCC817%2540Advertisement\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 24 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Advertisement.\" <i>Dallas Morning News<\/I>, Final Edition ed., 7 Apr. 1973, p. 26. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX\r\nNB-0FCA9DD1C48AF5DA%25402441780-0FCA9DD345DD402B%254077-0FCA9DD95215654B%2540Advertisement\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 24 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Advertisement.\" <i>Dallas Morning News<\/i>, Two Star ed., 27 Apr. 1983, p. 84. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX\r\nNB-133DA50C8D764CBE%25402445452-1339564EAF2CFE9F%254083-138A2ED1F3C0805F%2540Advertisement\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 24 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Barber at VA Charged with Several Holdups.\" <i>Dallas Morning News<\/i>, Final Edition ed., 21 Apr. 1976, p. 9. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX-NB-0FBB2C64C0D7DF95%25402442890-0FBB2C64E1F41EE6%25408-0FBB2C67F3777017%2540Barber%252Bat%252BVA%252BCharged%252Bwith%252BSeveral%252BHoldups\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 24 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Bartos questions naming of Estes center.\" <i>Dallas Morning News<\/i>, Morning Final ed., 23 Apr. 1980, p. 1. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX-NB-12D5D66AB4E74383%25402444353-12D52A6D123CDAAA%25400-12E15511A40E4D08%2540Bartos%252Bquestions%252Bnaming%252Bof%252BEstes%252Bcenter\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 10 Sept. 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\nCarlisle, Randy. \"Interstate Motel aka Valhalla Motel - Oak Cliff (Dallas).\" <i>flickr<\/i>, 6 February 2011, <a href=\"https:\/\/www.flickr.com\/photos\/racphotography\/5423293734\" target=\"_blank\" rel=\"noopener\">www.flickr.com\/photos\/racphotography\/5423293734<\/a>.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Court Affirms Dallasite's Conviction.\" <i>Dallas Morning News<\/i>, Final Edition ed., 24 July 1975, p. 11. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX-NB-0FBA92E35610E8B7%25402442618-0FBA92E374C7D19B%254010-0FBA92E5C9EE3C1F%2540Court%252BAffirms%252BDallasite%252527s%252BConviction\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 24 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\nFink, Jack. \"Violent crime drops further after second year of Dallas Police Department's violent crime reduction plan.\" <i>CBS News<\/i>, 16 Aug. 2023, <a href=\"https:\/\/www.cbsnews.com\/texas\/news\/violent-crime-drops-further-second-year-dallas-police-department-violent-crime-reduction-plan\/\" target=\"_blank\" rel=\"noopener\">www.cbsnews.com\/texas\/news\/violent-crime-drops-further-second-year-dallas-police-department-violent-crime-reduction-plan\/<\/a>.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Gunmen Rob Motel.\" <i>Dallas Morning News<\/i>, Final Edition ed., 22 Apr. 1969, p. 12. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX-NB-0FDF1FB338FECE1A%25402440334-0FDF1FB36AAAADD5%254011-0FDF1FB5100A70B4%2540Gunmen%252BRob%252BMotel\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 13 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Information Needed \u2013 Capital Murder Investigation 109 West Overton Road.\" <i>DPD Beat<\/i>, <a href=\"https:\/\/dpdbeat.com\/2017\/08\/10\/information-needed-capital-murder-investigation-109-west-overton-road\/\" target=\"_blank\" rel=\"noopener\">dpdbeat.com\/2017\/08\/10\/information-needed-capital-murder-investigation-109-west-overton-road\/<\/a>. Accessed 18 Aug. 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n<i>John F. Worley Directory Co. Dallas City Directory, 1955<\/i>, book, 1955; Dallas, Texas. (<a href=\"https:\/\/texashistory.unt.edu\/ark:\/67531\/metapth806917\/m1\/1153\/?q=%22valhalla%20of%20dallas%22\" target=\"_blank\" rel=\"noopener\">https:\/\/texashistory.unt.edu\/ark:\/67531\/metapth806917\/m1\/1153\/?q=%22valhalla%20of%20dallas%22<\/a>: accessed 3 September 2024), University of North Texas Libraries, The Portal to Texas History, <a href=\"https:\/\/texashistory.unt.edu\" target=\"_blank\" rel=\"noopener\">https:\/\/texashistory.unt.edu<\/a>; crediting Dallas Public Library. \r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Life Given for Robbery.\" <i>Dallas Morning News<\/i>, Final Edition ed., 1 Apr. 1970, p. 5. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX-NB-0FD727F4EC51FA58%25402440678-0FD727F5AD8E9837%254046-0FD727F914E3B170%2540Life%252BGiven%252Bfor%252BRobbery\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 13 June 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n<i>LoopNet<\/i>. www.loopnet.com. <a href=\"https:\/\/www.loopnet.com\/property\/109-w-overton-rd-dallas-tx-75224\/48113-00000473956000000\/\" target=\"_blank\" rel=\"noopener\">www.loopnet.com\/property\/109-w-overton-rd-dallas-tx-75224\/48113-00000473956000000\/<\/a>. Accessed 18 Aug. 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n<i>OfficeSpace.com<\/i>. www.officespace.com. Accessed 18 Aug. 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\n\"Plea to the court: Don't fence me in--or let me go broke.\" <i>Dallas Morning News<\/i>, Two Star ed., 27 Jan. 1984, p. 25A. <a href=\"https:\/\/infoweb.newsbank.com\/apps\/news\/openurl?ctx_ver=z39.88-\r\n2004&rft_id=info%3Asid\/infoweb.newsbank.com&svc_dat=WORLDNEWS&req_dat=0FC00B934DD580D0&rft_val_format=info%3Aofi\/fmt%3Akev%3Amtx%3Actx&rft_dat=document_id%3Aimage%252Fv2%253A0F99DDB671832188%2540EANX-NB-134E6A0130B0A3F9%25402445727-134E2E67B20BC564%254021-\r\n13AB6F2A4B6D1FE4%2540Plea%252Bto%252Bthe%252Bcourt%25253A%252BDon%252527t%252Bfence%252Bme%252Bin--or%252Blet%252Bme%252Bgo%252Bbroke\" target=\"_blank\" rel=\"noopener\">NewsBank: Access World News \u2013 Historical and Current<\/a>. Accessed 10 Sept. 2024.\r\n<\/div><\/li>\r\n\r\n<li style=\"padding:0; margin:0; margin-left:2em\"><div style=\"text-indent:-2em\">\r\nSerkTheJerk. \"First Mall in Dallas but largely forgotten - A. Harris (Sanger-Harris) Shopping Center in Oak Cliff.\" <i>Reddit<\/i>, 22 Sept. 2022, <a href=\"https:\/\/www.reddit.com\/r\/Dallas\/comments\/xl77t7\/first_mall_in_dallas_but_largely_forgotten_a\/\" target=\"_blank\" rel=\"noopener\">www.reddit.com\/r\/Dallas\/comments\/xl77t7\/first_mall_in_dallas_but_largely_forgotten_a\/<\/a>.\r\n<\/div><\/li>\r\n\r\n<\/ul>\r\n<\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"Among the local memorabilia I've collected have been a few matchbook covers. Essentially an extinct means of advertising as of in the twenty-first century, vintage matchbooks can serve as an easy and inexpensive way to get a peek into the establishments and hangouts of the previous century. In most cases, these places are now long [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[52,159],"tags":[59,136],"class_list":["post-638","post","type-post","status-publish","format-standard","hentry","category-dallas","category-historical","tag-hotels","tag-local-history"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valhalla of Dallas - PAO Productions Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paoprod.com\/blog\/2024\/09\/22\/valhalla-of-dallas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valhalla of Dallas - PAO Productions Blog\" \/>\n<meta property=\"og:description\" content=\"Among the local memorabilia I&#039;ve collected have been a few matchbook covers. Essentially an extinct means of advertising as of in the twenty-first century, vintage matchbooks can serve as an easy and inexpensive way to get a peek into the establishments and hangouts of the previous century. 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