The adventures and various works of a photographer, road tripper, former patron of the local arts, aspiring app developer, and late night coffee drinker and conversationalist.
This first postcard, published by S.H. Kress & Co. around the early 1910s, shows Elm Street as it would have appeared circa 1911/1912. Kress was a five and dime chain of stores that once dotted the country, known for its distinctive architectural designs and, later, for its segregationist company policies. According to contemporary newspaper articles, the Kress store shown in the postcard was commissioned and built in 1911 for a cost of $38,000 (around $1.2 million in 2024 dollars). The Wilson Building, seen behind the W.A. Green & Company building, housed the Titche-Goettinger Department Store until the end of the 1920s. The vantage point of the artist is Scollard Court, or present-day Exchange Place, renamed to the latter following the 1916 construction of the Exchange National Bank. Today Exchange Place is little more than a narrow, alley-like walkway sandwiched between the one-time Exchange bank building and that of its rival Republic National Bank, long since christened "Money Alley" and designated as a historical landmark. Note the streetcar lines running down the center of Elm Street.
Among the local memorabilia I've collected have been a few matchbook covers. Essentially an extinct means of advertising as of in the twenty-first century, vintage matchbooks can serve as an easy and inexpensive way to get a peek into the establishments and hangouts of the previous century. In most cases, these places are now long gone, but once in a while you come across the rare business that's still operating today in some form. One of these establishments is the old Valhalla of Dallas motel. Once I'd gotten my hands on the matchbook cover and confirmed the motel's continued existence in 2024, I took a trip down to South Dallas for a look.
From what I've found researching historical newspaper archives and city directories, the Valhalla was constructed in 1952 off what was then (and technically still is today) U.S. Highway 77. Located some six miles' driving distance from Downtown Dallas, the motel boasted a total of twenty* air-conditioned units and a swimming pool, and a total of 1.9 acres of land. Electric heat and in-room telephones and televisions were among the advertised conveniences. The long gone A. Harris shopping center, converted by the Dallas Independent School District into Nolan Estes Educational Plaza in 1978 and today the site of Maya Angelou High School, was situated behind the motel, adding yet another draw for travelers who opted to make the Valhalla their home for the night. The overall picture painted is a rosy one of great accommodations and area conveniences. But as demographics changed and money and investment began to leave the neighborhood, it appears that the complex, in keeping with the rest of the area, fell upon less prosperous times. An early 1960s postcard depicts a nice, clean motel with the swimming pool being enjoyed by apparently relaxed and happy patrons. It seems that even by then, the Valhalla was becoming a bit more of a seedier establishment. "It was a great motel for those of us who went to South Oak Cliff High School to have drinking parties on weekends. It was cheap and no one asked questions," remembered one commenter on a 2011 Flickr posting. "It was called The Valhalla back then & was probably a "no tell" motel even back in the 60's," recalled another.
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