The adventures and various works of a photographer, road tripper, former patron of the local arts, aspiring app developer, and late night coffee drinker and conversationalist.
Dallas is home to a healthy community of photographers and photography studios in the digital era. While the widespread prevalence of easy, convenient cameras in everyone's mobile device makes everyday photography easier than ever, there is still a niche carved out for professional work when it comes to memorializing important events or, just as importantly, people. This was no less the case in the earlier days of photography, in the days before Kodak and the Brownie camera made picture taking easily accessible to the masses. The portrait studios that operated in the late nineteenth century captured images on plates of glass and produced printed vanity photos, or "cabinet cards," by the dozen for those seeking to memorialize their own likenesses, or those of their family members or families. But while these studios helped create a valuable record of many early communities, their own legacies have so often been erased by over a century of urban development, with little to no evidence left to recall their one-time locations near city centers. In this post, we're going to go on a sort of "walking tour" of several such locations in the city of Dallas, and take a look at the stories behind seven early Dallas photography studios.
The tour area
This series of images presents a view of one portion of downtown Elm Street over a period of approximately 11 decades. The view is facing east in the general area of present-day Akard Street.
This first postcard, published by S.H. Kress & Co. around the early 1910s, shows Elm Street as it would have appeared circa 1911/1912. Kress was a five and dime chain of stores that once dotted the country, known for its distinctive architectural designs and, later, for its segregationist company policies. According to contemporary newspaper articles, the Kress store shown in the postcard was commissioned and built in 1911 for a cost of $38,000 (around $1.2 million in 2024 dollars). The Wilson Building, seen behind the W.A. Green & Company building, housed the Titche-Goettinger Department Store until the end of the 1920s. The vantage point of the artist is Scollard Court, or present-day Exchange Place, renamed to the latter following the 1916 construction of the Exchange National Bank. Today Exchange Place is little more than a narrow, alley-like walkway sandwiched between the one-time Exchange bank building and that of its rival Republic National Bank, long since christened "Money Alley" and designated as a historical landmark. Note the streetcar lines running down the center of Elm Street.
While working to compile photographic images for my DFW in vintage photos post a few months ago, I managed to get my hands on an old postcard for the city of Plano. If you didn't know, finding and acquiring historic images of the city of Dallas proper is not especially difficult; all you really need is a bit of vigilance and a healthy dose of patience while keeping an eye out at antique stores, estate sales, and online auctions. Just give it some time, and the photos will turn up. Finding interesting period photos of the suburban areas, though, can be considerably more difficult. So it was with some delight that I acquired this particular real photo postcard. And, unlike other similarly aged RPPCs that I've found, this one came with a mystery attached: where was the Plano Dam?
Plano Waterworks, circa 1907
Among the local memorabilia I've collected have been a few matchbook covers. Essentially an extinct means of advertising as of in the twenty-first century, vintage matchbooks can serve as an easy and inexpensive way to get a peek into the establishments and hangouts of the previous century. In most cases, these places are now long gone, but once in a while you come across the rare business that's still operating today in some form. One of these establishments is the old Valhalla of Dallas motel. Once I'd gotten my hands on the matchbook cover and confirmed the motel's continued existence in 2024, I took a trip down to South Dallas for a look.
From what I've found researching historical newspaper archives and city directories, the Valhalla was constructed in 1952 off what was then (and technically still is today) U.S. Highway 77. Located some six miles' driving distance from Downtown Dallas, the motel boasted a total of twenty* air-conditioned units and a swimming pool, and a total of 1.9 acres of land. Electric heat and in-room telephones and televisions were among the advertised conveniences. The long gone A. Harris shopping center, converted by the Dallas Independent School District into Nolan Estes Educational Plaza in 1978 and today the site of Maya Angelou High School, was situated behind the motel, adding yet another draw for travelers who opted to make the Valhalla their home for the night. The overall picture painted is a rosy one of great accommodations and area conveniences. But as demographics changed and money and investment began to leave the neighborhood, it appears that the complex, in keeping with the rest of the area, fell upon less prosperous times. An early 1960s postcard depicts a nice, clean motel with the swimming pool being enjoyed by apparently relaxed and happy patrons. It seems that even by then, the Valhalla was becoming a bit more of a seedier establishment. "It was a great motel for those of us who went to South Oak Cliff High School to have drinking parties on weekends. It was cheap and no one asked questions," remembered one commenter on a 2011 Flickr posting. "It was called The Valhalla back then & was probably a "no tell" motel even back in the 60's," recalled another.
Among the local memorabilia I've collected have been a few matchbook covers. Essentially an extinct means of advertising as of in the twenty-first century, vintage matchbooks can serve as an easy and inexpensive way to get a peek into the establishments and hangouts of the previous century. In most cases, these places are now long gone, but once in a while you come across the rare business that's still operating today in some form. One of these establishments is the old Valhalla of Dallas motel. Once I'd gotten my hands on the matchbook cover and confirmed the motel's continued existence in 2024, I took a trip down to South Dallas for a look.
