bookmark_borderA view down Main Street in Dallas

This adorable photo depicts two children standing on Main Street in Dallas, likely sometime in the 1930s. They appear to be standing behind an advertisement for the Special Electric Telegraph Company, attempting to convince passersby to use the telegraph to send a message to a loved one for Valentine's Day. The text on the display, just barely legible in the photo, reads "Tell it the modern way - by telegraph" with the words "Valentine's Day" printed at the very bottom. Pictured behind the children is the Standard Paint & Paper Co., located at 2022 Main Street (now a parking lot), and across the street in the distance is the office complex at 2121 Main, construction of which was completed in 1930 and which is still standing today. I believe the photo is from the 1930s based not only on the office building, but on an advertisement that appeared in the 1930 Dallas City Directory. I purchased this original photo from a vintage collector back in January.
A view down Main Street, circa 1930
Looking east down Main Street, circa 1930
Today a parking lot sits at the former location of the Standard Paint & Paper Co., between the Masonic office building and the Municipal Court building. Buildup and traffic along the street makes it challenging to get the same shooting angle as in the original photo. Dallas has definitely changed in the past 90+ years.
A view down Main Street, March 31, 2024
Looking east down Main Street, March 2024

Despite my best efforts, I haven't been able to dig up any information on the Special Electric Telegraph Company. If you can point to any resources detailing when they were in business or where they were located, feel free to post a comment below.


All material on this page is © 2024 by Peter Orozco (all rights reserved).

bookmark_borderGhosts of DFW music history: Insomnia Coffee Bar

This is part of a continuing series of posts exploring locations of former DFW musical landmarks
Insomnia Coffee Bar in 1997
Image courtesy of Central Motion Pictures
On an sweaty August evening in 1997, I headed down to Deep Ellum to meet up with some friends. After finding a place to park my car, I journeyed down Elm Street and made contact with my group, and although I don't remember whose idea it was, we ended up patronizing a coffee house to pass time before seeing some local music. In the group was my coworker, Heather, and her boyfriend at the time, Chris, her friend DeShanna, another co-worker named Glenn (a forty-something year old scenester who probably had no business being down there with a bunch of teenagers), and Björn, a former foreign exchange student turned annual visitor from Germany. Björn was excited at being able to buy brownies at the coffee shop, declaring to me that he was only able to get them when visiting America. I ordered a turkey sandwich, and after taking a few bites I realized that it contained real turkey and not the turkey slices I was accustomed to getting when ordering sandwiches. After leaving the café, our group finished off the night at Trees with a UFOFU and Bobgoblin show, and I ended up trying to bum $10 for a copy of UFOFU's with everyone coming up empty until Glenn was able to help me out. For the next few years I wouldn't recall much about that coffee shop, but I would always remember that sandwich and the brownies and the night's experiences that followed our visit. Thus was my introduction to Deep Ellum's premiere coffee house and hangout at the ripe old age of eighteen. Continue reading "Ghosts of DFW music history: Insomnia Coffee Bar"